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01 · Question

AI governance you can show, not just describe

Heedward helps companies whose product or operations rely on AI — whether they built it or bought it — build AI governance that holds up under the EU AI Act: an ISO/IEC 42001 management system and the evidence behind it, so you can show your work, not just describe it.

Book a call We do not certify and we do not give legal advice.

Questions worth asking yourself before someone else does

If someone asked what your AI got right and wrong last month, could you show them — or would you have to go find out?
Do you know which version of the model made yesterday's decision?
If you didn't build the AI you're using, do you know what it's actually doing?
Do you know which of the EU AI Act's rules actually apply to what you're building — or just that some of them probably do?

02 · The problem

Someone will ask how your AI decisions get made

AI-generated content

What most teams have
A line in a policy doc saying users are told.
What actually answers it
The specific screen, the specific release, and proof it shipped.

AI risk ownership

What most teams have
A name in a slide who "owns" it.
What actually answers it
A record of what that person actually decided, and when.

What gets logged

What most teams have
An assumption someone would notice if something went wrong.
What actually answers it
What was actually logged last month, not what would be logged in theory.

The question is whether you'll be describing it from memory, or showing them.

You don't have to have built it to be the one who answers for it

If your product or your operations use AI someone else built — a vendor's model, a plugin, an integrator's work — the questions still land on you. Not on them.

Quick self-check

Where do you stand today?

Five things worth knowing before someone asks. No score, no form — just a count, so you can see it for yourself.

Do you tell users when they're interacting with AI-generated content?
Is there a named owner for AI risk, on record?
Do you monitor the AI you use, with a record of it?
Could you list every AI tool your team actually uses, not just the approved ones?
If someone asked for your AI policy today, could you send it within the hour?

Answer a question to see where you stand.

A quick check, not a legal assessment.

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03 · What we do

AI governance, and the evidence to show for it

AI governance is still a young field, with different starting points — the OECD AI Principles, NIST's AI RMF, ISO/IEC 42001. We build on ISO/IEC 42001 because it's the one with an actual management system behind it: audits, evidence, and a certification path, not just a set of principles. We help you build that system so it fits how your company actually works, and we assemble the evidence that a customer, a certification body or your own board can review.

Where a control matches something your systems already record (access, changes, model versions, monitoring), we draw the evidence from those records instead of asking someone to write it down. That is a method and a set of scripts, not a product, and it covers part of the standard, not all of it.

Three examples, from our own playbook

AI system inventory

Usual evidence
A spreadsheet somebody updates.
What we produce instead
Generated from the model registry or deployment pipeline.

Human oversight

Usual evidence
A policy saying a human reviews edge cases.
What we produce instead
Override rate, decisions reviewed, time-to-review — measured.

Output marking (Art. 50)

Usual evidence
"We mark our outputs."
What we produce instead
A repeatable test that marking survives export and re-encoding.

04 · How we work

Three steps, fixed in writing

01

Scope

We agree in writing what is in and what is out, before anything starts.

02

Build

We set up the system and gather the evidence with your team. You keep doing your work.

03

Hand over

You receive an evidence package that is ready for review, and a system your team can maintain.

Fixed fee. Fixed scope. Exclusions named up front.

05 · Offers

What you can buy

Trust Pack
One live questionnaire, answered and backed by evidence, in ten working days.
You receiveAn answer library, an evidence index, a customer-facing pack, a gap list, a one-hour handover session.
DurationTen working days from the scope call.
We needYour questionnaire and its deadline, one named owner, about six hours of your team's time, read access to the agreed records.
Not includedLegal advice; certification or conformity statements; more than one product, release or questionnaire.
ISO/IEC 42001 AI management system
Two doors — ISO 27001 holders and the full programme — each starting with a fixed-fee gap phase.
You receiveA gap phase (scope, gap assessment, evidence-source map, a fixed-fee proposal for the next stage), then implementation built with your team.
DurationGap phase, three weeks. Implementation quoted after.
We needA named sponsor and management representative, access to agreed people and records, your own certification body.
Not includedCertification itself, the certification body's fees, the internal audit, legal advice.
Article 50 Transparency Check Providers only
Does your AI-generated output still carry its marking after export and re-encoding? Five working days, before 2 Dec 2026.
You receiveA pipeline map, a marking test on real samples, a disclosure review, a dated evidence memo, a fix list.
DurationFive working days from the scope call; up to three pipelines.
We needAccess to the product or a test account, the pipeline owner's name, any marking tools already in use.
Not includedLegal advice or classification, conformity assessment, implementing the fixes.
AI Literacy Day Add-on
One working day, by role, that ends with an AI inventory, named owners and your own questionnaire answers.
You receiveAn AI-in-use inventory, named owners and decisions, your questionnaire worked through, a follow-up list, dated records of the day.
DurationOne day, up to 20 participants, one language; written outputs within five working days.
We needA date and room or video link, a decision-maker for the afternoon, a customer questionnaire if you have one.
Not includedA certificate or literacy guarantee, legal advice, finished ready-to-send answers, e-learning or recordings.

06 · Terms

Simple, predictable

Fixed fee per offer, agreed in writing before work starts.

Have a questionnaire on your desk?